Meet OMbra: a smart bra with sensors built into its fabric to measures your heart and breathing rate. It tracks your runs and helps you optimize your performance. It determines your running zones, so you can stay in fat burning zone without risking injury.
You can use the OMbra to track for calories, cadence, pace, distance. The companion app has numbers and graphs to help you make sense of the data. It also offers biometric coaching. More info is available here.