I bet your sneakers are not as cool as the Shift Sneaker. We are talking about a shoe with a smart surface that can be customized from your smartphone. The Shift Sneaker lets you change it design quickly. Users will be able to buy design packs to customize how their shoes look. By using conductive and reactive textiles with phase-change fibers, the developers have managed to come up with a pair of shoes with a highly customizable design. What do you think? Are you sold on this idea?