Nike FuelBand On the Way Out?


I was never impressed with the FuelBand, but many folks swore by it. Unfortunately, it seems the FuelBand is running out of fuel. As CNET has reported, Nike has fired the majority of the team responsive for the FuelBand. The company has fired as many as 55 people of its 70-person hardware team. The news initially broke on Secret:

The douchebag execs at Nike are going to lay off a bunch of the eng team who developed the FuelBand, and other Nike+ stuff. Mostly because the execs committed gross negligence, wasted tons of money, and didn’t know what they were doing

Whatever Nike is planning to do, it needs to get its act together. The FuelBand was an interesting concept, but the market is moving on fast.

[Story via: CNET]

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