Google is serious about making Google Glass a popular device. How else can you explain the company’s latest deal with the Luxottica Group, which happens to be the maker of Ray Ban and Oakley sunglasses. Google is planning to work with Luxottica to develop new frames for Google Glass:
We’ve got some big news to share as we announce today that we have agreed to join forces with Luxottica. The Luxottica Group is a leader in premium, luxury and sports eyewear with over 5,000 optical and sun retail stores in the US and has a strong, well-balanced brand portfolio that includes Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette… Luxottica understands how to build, distribute and sell great products that their clients and consumers love – something we care deeply about at Glass, too. They’ll bring design and manufacturing expertise to the mix, and, together, we’ll bring even more Glass style choices to our Explorers. In addition, Luxottica’s retail and wholesale distribution channels will serve us well when we make Glass available to more people down the road.
The project is going to take some time. But this is a move in the right direction.